GUEST: Penny C. Sansevieri – Amazon Marketing Experts CEO, Author of 18 books and @RealBookGal on social media
Listen to this game-changing conversation about How to Sell Tons of Books on Amazon with AME (Author Marketing Experts, Inc.) CEO Penny Sansevieri on this new 8-Second Branding Podcast episode with your Host Liz H Kelly. As a Best-Selling Author with 18 books and working with thousands of author clients, Penny shares Amazon Marketing success secrets in her book; “How to Sell Your Books by the Truckload on Amazon” (last updated January 28, 2021).
You’ll learn about how to use keywords, videos, categories, book promotions – and most importantly your Author Central page on Amazon to increase your search results and book sales.
And if you feel overwhelmed, Penny recommends starting with the Amazon details that you can control (your bio, book description, and reviews all impact your rank and search results).
SHOW NOTES
1:00 minute – Overview – How to Sell Books by the Truckload on Amazon
2:50 – Penny’s background, AME CEO, written 18 books
3:44 – Helping authors at all stages
4:00 – How to come up with the right Key Words for your book on Amazon (Jeff Bezos was an early investor in Google)
5:55 – How Keywords apply to everything about your book on Amazon
7:00 – How consumers use keywords (Cat Mysteries examples)
7:45 – How to look for keyword trends for your book
9:25 – How to use top titles in your niche for keywords
10:00 – Why you should step outside your box
11:00 – Amazon vs Google search
11:35 – How small details matter
12:00 – Author Bio and Author Central – Author Central pages get 1 billion hits a year
13:05 – Number one thing readers want in your book
13:41 – What to do if Facebook Ads get Lots of Clicks and No Buys
14:15 – Making book available to international audiences
15:09 – More Author Central Tips
16:30 – Short videos help readers get to know you
17:00 – Setting up an Amazon Advertising Campaign through your KDP Portal (starts with 400 keywords). Cast the net wide – pair down the keywords and spike your organic optimization
20:00 – Keyword Tools Discussion. Start with Amazon Optimization Keyword. Research top bestsellers and books in your category/topic
21:30 – Amazon is experimenting putting their ads up on Google too (in beta)
22:07 – Most important tip (start with the details).
24:00 – How do you pick the right Category and Sub-Categories for your book
25:33 – What do you think about eBook Promotions on Amazon?
26:50 – Anything else? A lot of Amazon tools – small changes can have a big impact
GUEST BIO
Penny C. Sansevieri, Founder and CEO Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU.
Her company is one of the leaders in the publishing industry and has developed some of the most innovative Social Media/Internet book marketing campaigns. She is the author of 18 books, including How to Sell Your Books by the Truckload on Amazon, 5 Minute Book Marketing, and Red Hot Internet Publicity, which has been called the “leading guide to everything Internet.”
AME has had dozens of books top bestseller lists, including those of the New York Times, USA Today, and Wall Street Journal.
To learn more about Penny’s books or her promotional services, you can email info@amarketingexpert.com or visit https://www.amarketingexpert.com/
