GUEST: Steve Harrison, Author & National Publicity Summit, Author Success, & RTIR (Radio-TV Interview Report) Co-Founder
Learn how to get National Publicity and Be a Rich Author versus Poor Author by listening to this 8-Second Branding Podcast interview with National Publicity Summit Co-Founder Steve Harrison and your Host Liz H Kelly (Goody PR Founder, Author, 8-Second PR). During this eye-opening conversation, you’ll find out how to create a timely Media Hook that magnifies and multiplies into many media interviews and revenue streams on both local media and top national TV shows (TODAY Show, Good Morning America, The View and more).
Harrison has helped 15,000+ authors get free publicity on TV, radio, print and podcasts. Steve’s also helped launch Mega Bestsellers, including “Chicken Soup for the Soul” (Mark Victor Hansen, Jack Canfield) and “Rich Dad Poor Dad” (Robert Kiyosaki).
In addition, Kelly explains that she’s added a new section called “How to be a Great Guest” to the new version of her book, 8-Second PR (2nd Edition, Feb 8, 2022), and Steve weighs in with his tips for experts.
Towards the end, Harrison explains how to be a Rich Author versus a Poor Author. Harrison also offers 3 free tools for authors that you can find at BestsellerPublicityTools.com. The host Liz H Kelly has also been to the National Publicity Summit six times as both an author and a publicist, and highly recommends it!
LISTEN HERE: 8-Second Branding @VoiceAmerica Business Channel & all major podcast platforms @ApplePodcasts @Spotify @GooglePodcasts: https://www.voiceamerica.com/episode/135540/how-to-get-national-publicity-and-be-a-rich-author-vs-poor-author
Show Notes: 8-Second Branding – How to Get National Publicity
:55 min – Introductions – How Steve propelled huge authors forwards
1:55 – How Steve worked as a reporter for Gannett News
2:40 – Why he moved to Philadelphia and helped with his brother Bill start a magazine to connect authors with reporters (RTIR – Radio Television Interview Report) 30 years ago
4:03 – Results from magazine – 150 radio interviews from RTIR magazine
4:50 – Importance of putting your materials out to the media “in the right way”
5:20 – Most successful author traits – and the importance of learning
6:08 – What is a Media Hook?
6:30 – What the media doesn’t care about?
6:55 – Talk about a “How to” and/or “answer a question” with a unique wrapper
8:00 – How to be timely and relevant – case study story
8:55 – How having the right phrase and words can get media interested
10:00 – One hook that worked to get author in Fast Company
10:50 – Why you have to “dig deep” to find the best media hooks
11:40 – Why it’s hard to do publicity alone.
12:10 – Why you need multiple hooks.
13:10 – How to find the magic in your story
13:50- Focus on serving the media a good story
14:10 – How to suggest doing a sidebar story with your tips
15:10 – Theme here “is to be of service to the media”
15:20 – The importance of building relationships with media – and being personal
15:50 – How to be a Great Guest added to new 8-Second PR 2nd edition (Feb 8, 2022)
16:20 – Steve’s tips for being a Great Guest
18:10 – Media Training Tips
18:50 – Don’t keep saying “in my book, in my book”…
19:20 – How the National Publicity Summit works via Zoom now – “Speed Dating with the Media”
19:50 – How the National Publicity Summit started and training involved (inspired by Book Expo)
22:50 – National Publicity Summit has producers from The View, Today Show, New York Times, Podcasters and more (75 media and 65 attendees)
25:50 – Couple with a company that got on GMA 3rd Hour – by sharing an interesting story and how it helps others
26:50 – Domino media impact of 1 TV interview
27:20 – Don’t discount local TV – great step to get on National TV
29:50 – You need to regularly reach out, and one thing will lead to another and you will get bigger hits
30:50 – Hiring a Media Coach
33:40 – Reaching out to media via Instagram (how an 8-Second PR reader used this to get on TV)
33:50 – “You can have anything you want if you position yourself to be famous” – so “put yourself forward”
35:50 – Learn how to think like the media – and provide a hook & make them look good
37:50 – What is “earned media”?
38:20 – How Steve helped propel “Rich Dad Poor Dad” forward with publicity (helped sell 250,000 copies, now over 30 million copies)
40:50 – Why your book should be a “lead generator”
41:50 – We also help people write and publish books as a way to get leads (look at AuthorSuccess dot com)
42:50 – Why Steve calls them “Million Dollar Authors”
44:20 – Why everyone should write a book
44:35 – What are Rich Authors versus Poor Authors?
44:50 – Rich Authors see themselves and authors and entrepreneurs
45:40 – Guerrilla Marketing book resulted in $10 million in revenue (vs $35,000 in book royalties)
47:50 – How authors can get people on their email list
48:50 – How to sell books by the truckload
49:50 – How to do an author brand as a team – Steve’s Quantum Leap program
50:50 – Why you should have an offer when you do an interview
51:10 – 3 Free things from Steve Harrison – go BestsellerPublicityTools.com
GUEST BIO – Steve Harrison, National Publicity Summit Co-Founder
Steve Harrison is the Co-Founder of the National Publicity Summit, Author Success, and RTIR (Radio-TV Interview Report). Steve and his team have helped over 15,000 authors write and/or promote their books. His clients have been featured in major media outlets like Good Morning America, The TODAY Show, CNN, MSNBC, The View, Fox News, Entrepreneur, New York Times, O the Oprah Magazine, Time as well as countless radio shows. He has helped launched such bestselling books as Chicken Soup for the Soul, Men are From Mars, Women Are From Venus and Rich Dad Poor Dad. Follow @PublicityGuy and visit https://authorsuccess.com and https://nationalpublicitysummit.com
