GUEST: Scott Monty, Brand Visionary, Storytelling and Social Media Rock Star
Join us for a fun conversation about How Former Ford Brand Visionary Scott Monty transforms Big Brands and underdog companies (Ford Motor Company, T-Mobile and more.) Monty discusses brand marketing campaigns, influencer marketing and social media success tips with your Host and Goody PR Founder Liz H Kelly. His focus is on branding storytelling that features “History, Literature and Philosophy,” and he shares his Timeless and Timely Newsletter. Recently, Monty advised the Biden Inauguration digital team on great ways to teach Americans (Republicans and Democrats) about the history behind Presidential transitions. You’ll also hear innovative ways his teams used creative content, influencer partnerships and a reality TV show called Escape Routes to turnaround Ford Motor Company. As a result, Ford CEO Alan Mulally called Scott Monty a “Visionary.” Towards the end of the show, he breaks down his views on new social media platforms, including Clubhouse, Twitter Spaces, Fireside Chat, along with the power of “audio” for making human connections online. Follow @ScottMonty everywhere, listen to his new Timeless Leadership Podcast, read his Timeless and Timely Newsletter and visit scottmonty.com.
LISTEN HERE to @ScottMonty interview https://podcasts.apple.com/us/podcast/how-former-ford-brand-visionary-scott-monty-transforms/id1559292811?i=1000513654269
GUEST BIO:
Scott Monty is a strategic communications and leadership coach and advisor who helps the C-suite embrace better communication with timeless and timely advice. A Fortune 10 leader whose background in classics positioned him to see through the shiny objects, Scott can drill down to understand the common human needs from throughout history that still drive us all. He was ranked by The Economist as #1 atop the list 25 Social Business Leaders and Alan Mulally, the CEO of Ford Motor Company, called him “a visionary.”
Scott spent six years as an executive at Ford, where he helped turn the company around with an uncanny ability to merge technology with humanity. He served as a strategic adviser across a variety of business functions, leading the company’s global social media strategy. He also has another decade and a half of experience in communications and marketing agencies. Scott’s clients have included companies such as Walmart, IBM, McDonalds, Coca-Cola, and Google.
He is a trustee of the Detroit Symphony Orchestra, a past board member of the American Marketing Association, and has advised a number of tech companies. He writes the Timeless and Timely newsletter, to help leaders make sense of today with lessons from the past, at TimelessTimely.com.
