GUEST: Jessy Grossman, Influencer Talent Manager, CEO of Tribe Monday, Founder & President of WIIM (Women In Influencer Marketing) and Podcast Host at WIIM Radio
Learn How Influencer Marketing has Evolved for Brands and Women in 2021 by listening to this timely 8-Second Branding Podcast interview with Jessy Grossman (CEO of Tribe Monday and Founder /President of WIIM) and your Host and Goody PR Founder Liz H Kelly. Based on being an Influencer Talent Agent and Influencer Marketing Consultant, Jessy explains how brands should get started with a campaign, the difference between working with a celebrity with a TV show versus an influencer in a niche audience with a lot of followers on social media, and why she built WIIM (Women In Influencer Marketing) to create a professional network of women who support each other.
You’ll also hear Liz give examples of successful influencer marketing and social good campaigns for Jukin Media (that was just sold to a Reader’s Digest company) and the Sundance Film Festival. Towards the end, you’ll learn alarming statistics about women in business that explain why Jessy is so focused on promoting women. For more information on Jessy Grossman and her WIIM community, visit https://iamwiim.com/
LISTEN HERE (as of Sept 16, 2021): @VoiceAmerica Business Channel: How 2021 Influencer Marketing has Evolved for Brands and Women https://www.voiceamerica.com/episode/133331/how-2021-influencer-marketing-has-evolved-for-brands-and-women
SHOW NOTES:
1:19 minutes – Welcome to the show Jessy Grossman
1:32 – WIIM (Women In Influencer Marketing) Resource and Networking Group
3:00 – We have Casting, Recruiting, Master Classes, Pricing, How to find Influencers and more
4:00 – We have brands, members, talent managers and influencers, and everyone finds the best partners for them
6:00 – How Influencer Marketing keeps changing
6:20 – Influencer Marketing Example – Jukin Media
7:30 – Starting place is always, what are your goals, who is your audience, and is the influencer aligned with your brand?
11:00 – How to add social good to an influencer marketing campaign by finding a charity to support?
12:00 – Working with celebrities who have a TV show vs influencers on social for influencer marketing campaigns
14:00 – Perfect Match campaign example
14:30 – Finding the right platform and strategy – TikTok vs YouTube vs Instagram – and using groups
15:30 – Long-term partnerships are better because the influencer will usually give you more great content
16:40 – What is the range that influencers get paid?
19:00 – How to build relationships with influencers.
21:00 – Why did you choose to work with women? Egos are checked at the door in our WIIM group, and we promote each other.
23:45 – What percent of women are Fortune 500 CEOs in 2021?
24:50 – What percent of VC funded companies are women-owned companies?
25:30 – What is the number of female entrepreneurs, and has it grown during the pandemic?
27:00 – What can you do in 8 seconds to make an impact and get hired if you are an influencer?
GUEST BIO:
Jessy Grossman is an Influencer Talent Manager, CEO of Tribe Monday, Founder & President of WIIM (Women In Influencer Marketing) and Podcast Host at WIIM Radio. She is a pioneer in the entertainment and media space with over a decade of experience managing talent primarily for commercials, and then moved into the influencer marketing space. Since 2009, Jessy has been at the forefront of the digital content revolution. She founded and sold her own influencer talent agency, and also founded the networking organization WIIM – Women in Influencer Marketing. Jessy’s work in the digital realm has led to the creation of new business models, unique educational opportunities, and countless relationships amongst female leadership. WIIM has been supporting powerhouse women who are innovative leaders in the influencer marketing industry since 2017. http://www.jessygrossman.com and https://iamwiim.com/
