GUEST: Carol Starr Taylor, Star House Publishing Founder, Creative Book Promo Group Co-Founder and Bestselling Author
Learn How to Publish and Promote High Quality Books that Win Awards by listening to this timely 8-Second Branding Podcast interview with Carol Starr Taylor (Star House Publishing Founder and The Creative Book Promo Group Co-Founder) and your Host and Goody PR Founder Liz H. Kelly. In sync with the Summer Olympics and over 11,000+ athletes competing for Gold Medals, Carol and Liz talk about how authors can also strive to be recognized as a “Best of the Best” brand.
You’ll learn how to produce a top book using a team of professionals, great graphics, promotion budget, marketing plan and book awards – including Carol’s Star House Publishing and new Creative Book Promo (Capitol Book Awards, Readers Book Choice voting, Book Trailers and more.) With 1 million books published in the U.S. in 2020 – and 4,500 books published per day on Amazon, this episode is a crash course in book promotions to help authors “shine” and stand out.
LISTEN HERE on VoiceAmerica Business Channel (starting July 22, 2021): https://www.voiceamerica.com/episode/132385/how-to-publish-and-promote-high-quality-books-that-win-awards
SHOW NOTES
1:00 minute – Introductions
2:15 – Power of Instagram for Connecting and Branding
3:00 – Star House Publishing Overview for Authors
5:15 – Getting a book ready for “Prime Time” to reflect your brand
6:15 – Award-Winning Author Tips for authors to “shine” for Book Cover Design, Title, Sub-title, Interior Book Design, Ghostwriting, Editing for the “Book’s Greater Good”
6:25 – You have 2 seconds on Amazon to stand out with your book cover – 1 million books published last year in US alone – need high quality and book marketing
9:09 – Recap of key points of book marketing, writing tips and book packaging for authors with examples from Liz H Kelly
11:33 – Number 1 mistake for book covers by authors, and the importance of authors having a budget for book promotions
12:45 – Why authors need a marketing budget vs “cheap out.”
13:50 – You get what you pay for as an author.
15:00 – Why writing the book is just as hard as the marketing the book
15:50 – Many authors make the mistake of thinking – “If I write it, they will come” – Carol Starr Taylor
16:35 – “The day you stop promoting your book is the day your book stops selling.” – Carol Starr Taylor
18:50 – What is your WHY for writing your book vs making a profit?
19:00 – How to monetize your book and promotions as a platform for other things (speaking, clients, etc) – and how your book is a “product” to sell.
21:00 – How authors can find help promoting their books
21:50 – Book Awards and Olympics – Being the “Best of the Best” like Olympic Athletes going for the “Gold”
22:30 – Capitol Book Awards (for traditional and indie published books from 2016 – present) with many different categories and independent panels
24:50 – Award submissions are automatically entered to the Reader’s Book Choice where people can vote on Books of the Month (readers can vote here) and there will be financial rewards.
26:20 – Critic Book Reviews and Book Trailers with video about your book is another service we will offer to take your book promo to the next level.
27:30 – Where to find everything is CreativeBookPromo.com
29:00 – How to promote your book award, and with 4,500 books being published per day on Amazon, it can really help your book and brand stand out and “Get the Gold.”
29:40 – To reach Carol and see her services, visit StarHousePublishing.com, @CreativeBookPromo on Instagram and CreativeBookPromo.com
31:30 – Book Awards give you “something to talk about” vs “buy my book”
31:35 – Importance of great headshots as an author
32:10 – How Star House Publishing /hybrid publisher is a one-stop shop for an author for the book cover and more
33:20 – What can you do to promote your book in 8 seconds?
34:20 – “PR and Marketing are a marathon, not a sprint” – Liz H Kelly
36:30 – To reach Carol and see her services, visit @StarHousePublishing and @CreativeBookPromo on Instagram and CreativeBookPromo.com
38:15 – Happy Summer Olympics for all the authors out there, “Go for the Gold!”
GUEST BIO:
Carol Starr Taylor is the Star House Publishing Founder and Creative Book Promo Co-Founder. Carol is also an International Bestselling Author and Publisher, Certified Life Coach, Writing Coach, Inspirational Speaker, Business Consultant, NLP Practitioner, Time Line Therapy Practitioner, Hynotherapist, NLP Coach and the Founder of The SiSTARhood. She is a two time recipient of the Brilliant Minded Women Award and recognized as one of the “Top 100 Women in Canada”.
She received her Honors Bachelor of Arts, with a specialty in Mass Communications. She has had numerous appearances over the years on Radio, TV and in articles. She founded The SiSTARhood, a growing Global community of heart-centered women to inspire and connect with other women without exclusion. Your Vibe Attracts Your Tribe.
At Star House Publishing, she is actively building, supporting and empowering her author community by helping them achieve their dreams through publishing. Carol is a mother of three boys and a former hockey mom. She loves watching Hallmark movies and a romantic at heart. When she isn’t working, she loves spending time giving back to her community and building up her SiSTARhood tribe of women who are thriving in their lives.
For more information, visit StarHousePublishing.com and CreativeBookPromo.com.
