GUEST: Speaker Coach and Trainer and Academy4Speakers Founder Toni Caruso
Learn how to get paid speaking gigs by listening to this 8-Second Branding Podcast with Academy4Speakers Founder Toni Caruso and your Host and Goody PR Founder Liz H Kelly.
During this fun exchange, Toni explains how speakers can take their target audience through a journey with a powerful brand story that builds raving fans. She emphasizes the importance of identifying Your WHY – plus WHY people should care – and the importance of leaving your audience on a high!
Toni also shares her views on whether speakers should use a PowerPoint. Plus, Toni uncovers 5 Things Every Speaker Needs in Place when a speaking opportunity comes up. And to get booked for more speaking gigs, Toni uncovers what to write in a pitch letter to an event chairperson. Plus, you’ll learn how to be part of Toni’s speakers community and upcoming events. For more tips, visit https://Academy4Speakers.com
Toni was the Speaker Coach/Trainer for the WITI (Women In Technology International) Conference in 2019, in San Jose, California, where Liz spoke on the Marketing Panel and ran a break-out group on personal branding tips from her 8-Second PR book.
LISTEN HERE (as of September 30, 2021) on the VoiceAmerica Business Channel – Plus 9 major podcast platforms: https://www.voiceamerica.com/episode/133566/how-to-be-a-paid-speaker-with-academy4speakers-coach-toni-caruso
SHOW NOTES for this 8-Second Branding Episode:
1::00 min – Introduction and WITI Conference
2:00 min – New Academy4Speakers.com
3:00 min – How your Zoom box is your stage
3:40 min – The importance of lighting on Zoom and on TV
4::05 min – How do you get started as a speaker
4:34 min – Knowing your WHY
4:45 min – What is your Brand Story and Superpower
5:00 min – What can you share in 4 min with 3-4 tips, and then expand it to a longer talk
5:40 min – It’s NOT about you.
5:55 min – What are the action steps they can take afterwards
6:51 min – Take them on a journey, like a song
7:00 min – Leave them on a high, feeling good when they leave
7:50 min – 5 Things Every Speaker Needs in place to be ready – one sheet, updated headshot, video, 3 catchy titles and know your audience
11:04 min – Should you have a PowerPoint or No PowerPoint as a speaker?
11:50 min – Have visual and audio to keep people’s attention
12:40 min – What can you do with energy and inflection while speaking?
13:50 min – When to use a Stand Up desk
14:30 min – How to engage people on Zoom
15:30 min – Pandemic versus Live Events (smaller events are good now)
17:03 min – You need to get out of the Zoom world
18:30 min – People need to ease back into live events
19:40 min – How can people get involved in Academy4Speakers coaching program?
21:45 min – What do you write in a pitch letter to become a speaker at an event?
25:30 min – We want to know about you – You are your brand!
27:00 min – Do you like numbers in the speaker pitches?
28:00 min – How do you go from free to being a paid $10k for a talk as a speaker?
32:50 min – Final tips for a professional speaker as a brand
35:00 min – Last question – What can you do in 8 Seconds as a speaker to make an impact?
36:00 min – If you want to learn more, register for Toni’s next event, 360 Entrepreneurial Experience, on Oct 22, 2021, that is online via Zoom and in person in Atlanta, Georgia. For more information about this event visit https://tonicaruso.kartra.com/page/360Experience
GUEST BIO:
TONI CARUSO is the CEO/Founder of The Academy4Speakers & Caruso Signature Events. Toni has been an event producer for over 30 years. She has brilliantly managed & successfully organized engaging events small and large for the entertainment, corporate and business-to-business worlds. She has witnessed thousands of speakers step onstage and totally miss the mark. That of course was not their intention, but they failed to engage the audience. Sadly, they were not clear, and their rapport and connection with the audience was just simply ho hum. You do not know, what you do not know. Toni has taken her knowledge, skills, experience and brought it to speaking professionals, so they can help educate, inform, and share their genius on stage. The fact is speaking is one of the fastest ways to build your business and showcase your knowledge and expertise. Being an effective Speaker is your ticket to breakthrough results. Toni knows this world like the back of her hand and wants to guide speakers and teach them how to effectively transform the audience, maximize their impact, while creating a community of raving fans. She loves her husband Keith, son Rocky and staunch supporter of our military. Book Toni here https://www.academy4speakers.com/book-toni/
