8-Second Branding Podcast GUEST: Debra Eckerling, Goals Strategist, Speaker, Award-Winning Author, Corporate Consultant
Do you want to know the secrets for writing an award-winning book and author marketing plan in a book proposal in 2022? Listen to these Author Success Tips in this 8-Second Branding Podcast interview with Award-Winning Author and Goals Strategist Debra Eckerling (The DEB Method and “Your Goal Guide”) and your Host Liz H Kelly (Goody PR Founder and Award-Winning Author, “8-Second PR”, 2nd edition coming soon!).
During this fun 2022 new year’s kick-off conversation, Eckerling and Kelly uncover how to set simple book-writing goals to ensure success, write a powerful Marketing Plan in a Book Proposal, and produce a professional, high-quality book that attracts readers, clients and reviews!
For more information follow Debra Eckerling @TheDebMethod and your Host @LizHKelly @8SecondPR
Listen here @VoiceAmerica @ApplePodcasts @Spotify and More here: https://www.voiceamerica.com/episode/135274/how-to-write-an-award-winning-book-and-author-marketing-plan
8-SECOND BRANDING PODCAST – SHOW NOTES
1:00 – Introductions and Happy New Year!
2:00 – Goal Setting Simplified
2:41 – Setting a Goal to Write a Book
3:02 – How do you just get started Writing a Books
3:42 – Do the groundwork on your mission
4:35 – Figure out what is your story – what makes you unique
5:01 – Start with Your WHY
5:39 – Benefits of Writing a Book – A Book is a Credibility. Business Card
6:35 – Do you start with a Table of Contents, Book Proposal and/or Marketing Plan?
7:05 – Traditional Publishing versus Self-Publishing
10:00 – Do a Competitive Analysis for your book
10:33 – Why you have to think about Marketing from the beginning of a book
11:12 – Why You must by your Book Title URL on Go Daddy first
11:50 – Use Namechk dot com to check your title URL and social media sites for branding
12:55 – Alternative approach if you cannot get your exact title as a URL
13:44 – What is The Deb Method for goal setting, and how can it help you write a book?
15:20 – The importance of the Author Bio
17:52 – Top 3 Reasons to Write a Book – Credibility, attract clients, give back and make a difference
19:15 – How to write the content of the book
19:40 – How the “direct to journaling” process works
21:00 – What you are most enthusiastic about is what you should write about
22:30 – How long will it take you to write a book? 10 yr or 3 months?
24:00 – How can you manage your book writing process?
27:00 – Key publishing steps if you are self-publishing on your own
29:00 – The First step is “Getting off your Butt” and writing that book!
29:22 – If you self-publish, you want to take it as seriously as working with a publisher
30:00 – Make sure you have a publishing roadmap
30:30 – Make sure you produce a high quality book because it represents your brand.
31:00 – Why you need a TEAM to publish a great book!
34:00 – Working with a publisher team
34:30 – Next steps for writing a book
35:59 – Your book is your Brand You!
36:00 – Very important – final tip!
37:00 – How many books are published per day in the US? (Hint – It’s a “Crazy Big” number)
GUEST BIO
Debra Ecklering is a Goals Strategist, Speaker, Award-Winning Author, Corporate Consultant,and Host #GoalChat, #GoalChatLive and #TheDEBShow. Eckerling helps entrepreneurs, executives, and employees identify – and make a plan for – their personal and professional goals. Eckerling offers corporate wellbeing programs, workshops and online support. Her signature DEB Method is a goal-setting simplified approach using D = Determine Your Mission, E = Explore Your Options, and B = Brainstorm Your Path. You can also read Ecklerling’s bestselling book: “Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals”, available on Amazon in paperback, ebook and audiobook. Follow @TheDEBMethod or visit Https://thedebmethod.com
